Branding Components

There are many different components of branding, but some of the most important include:
  • Brand identity: This is the overall personality and image of a brand. It is what customers think and feel about a brand when they see its name, logo, or products.
  • Brand promise: This is what a brand promises to deliver to its customers. It is the value that a brand offers that makes it different from its competitors.
  • Brand positioning: This is how a brand wants to be perceived in the market. It is the place that a brand wants to occupy in the minds of consumers